3 Places Your Customer Experience Is Lacking
Your business relies on its customers in order to survive; survival hinges on making customers happy and keeping them happy over the long term. And now, with the evolution of technology moving at a...
View ArticleMarketing Is More Than Advertising: Why Quality Matters
Why Quality? There’s really no more powerful way to affect your own marketing, than to insist on the very best quality that you can offer – every time. With diminished budgets and increasing...
View ArticleStand in Your Own Line – The Quest for Business Excellence
Have you stood in your own line, lately? Confused about what that means? It really is an easy concept to understand and once explained you will immediately see its value to building and maintaining a...
View ArticleBegin with the Customer Experience in Mind
When most businesses create a new product or service offering they initially develop the attributes of the product or service. Makes sense, you don’t have anything to sell unless you create something...
View Article3 Ways You’re Killing Customer Retention
By Alleli Aspili A good customer retention program is a lot like a successful long-term relationship: it requires a lot of time, effort, and commitment to make it work. The main difference is that,...
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How to Use Customer Feedback to Strengthen Your Business
What do you do when a prospect or client takes the time to provide feedback for your business? Do you grumble about that particular customer? Or do you take that feedback sincerely and take a look to...
View ArticleCustomer Experience Lessons From a Michelin-Starred French Restaurant
First, let me say: it’s good to be home. I’m just back from an extended vacation in France with my family. [Cue jealousy.] One of the most memorable experiences we had was dining at a Michelin-starred...
View Article3 Reasons Virgin Americas Brand Experience Is Beating United Airlines
Last month I had the pleasure of flying on my first-ever Virgin America flight from San Francisco to New York. Over the past 20 years, I’ve flow over a million miles on United Airlines alone, and only...
View ArticleHow to Personalize the Customer Experience With the Help of Big Data
By Fergal Glynn While data may seem cold and impersonal–it’s just a bunch of numbers after all–savvy sales teams and enterprises are utilizing sales analytics data to create more relevant customer...
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5 Low-Cost Ways to Improve Your Customer Experience
What’s the one thing—the one aspect of your business—that if you got right would most positively affect everything else? In other words, what’s the linchpin of your business, the one thing that assures...
View ArticleOn Crappy Napkins, or Why Cutting Corners Never Benefits Your Business
Think about the last time you visited a restaurant and there were those sheer, brittle napkins in an old school metal napkin holder on the table. You desperately pulled clumps of them out in an attempt...
View ArticleCustomer Experience Is Everything: Three Steps to Make Yours Unforgettable
By Jamie Domenici In today’s digitally driven marketplace, all it takes is a swipe or a click for a potential customer to find a better price, a wider selection, or a more convenient location. So how...
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The Personal Approach May Be All You Need to Keep Customers Happy and Coming...
Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though....
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10 Ways to Dazzle Your Customers With an Awesome In-Store Experience
Making sure your customers have the best experience when they shop at your brick-and-mortar location will turn them into loyal consumers who return frequently and buy even more from your store. That’s...
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